Advertising Information
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing
industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist,
he's saying the right things to the right person and that's marketing.
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your
offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name
or logo hold out your wrist so I can whack it with a stick.
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look
back in time to the first time in history that a large portion of our country all tried to get rich
at the same time in the same place.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales
pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence
you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP
subscribers or it is the biggest scam yet, bar none.
What's the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of
personal statistics for each player. Rebounds, assists, points, minutes played, etc.
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in
what we've come to know as the right order - as you would read a book. Rather in the same way that
many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets
and stop to take a longer look at bits that grab their attention.
Localized Advertising - Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed
door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile
repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and
pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door
advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated
individual slam the door in your face, yell insulting things toward you, or be escorted off of their
property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives
the sales person a means of getting the word out to more people faster than before but more importantly,
it saves the person the anguish of the advertised becoming irate over the interruption.
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet.
Banner ads should not be your only online form of advertising, but they are an essential part of
your online advertising mix.
In Advertising Bigger isn't Always Better
If you have been following the recent advertising news you will notice that more and more major
advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel
bad? Is it because they are cheaper? Or is it because they see the level of creative talent of
smaller agencies?Lets take a quick look at why this is happening and how this is good for the
consumers and the advertisers.
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned
some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in
Atlanta where I live.
How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with
this heightened interest comes some very good questions, such as.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in
various situations.
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom
believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and
first disclosure can turn out to be costly for the inventor who doesn't take the time to find out
if his or her invention is already patented.
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1.
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of
Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
